MOVE FREELY. LIVE FULLY.
At TRULY SMA, fashion is not a costume it's a companion. We believe that clothing should move with
women fluid, effortless, and unapologetically real. That's why every piece we design is built for the
rhythm of everyday life versatile, refined, and ready for wherever your journey leads. Whether it's a slow
morning, a fast-paced workday, or a spontaneous evening out, our garments are crafted to empower
self-expression, honour your comfort, and celebrate the story only you can wear.
Meet the Founders
SAMANTHA RUTH PRABHU
Samantha is the energy that inspires TRULY SMA. Known for her effortless style and authenticity, Samantha brings the same grace and confidence that define her on screen to her role as co-founder.
Her journey - one of evolution, curiosity, and conviction - shapes the brand's core. TRULY SMA is fashion that moves with you: bold yet fluid, expressive yet effortless. It's designed for real lives and real moments, where comfort and confidence coexist.
At TRULY SMA, Samantha's vision is clear - to create a fashion brand where every woman feels seen, strong, and truly herself.
MINI SINGH
Mini Singh is the design soul of TRULY SMA. With over two decades of experience and an NID Delhi foundation, she brings an intuitive understanding of fabric, craft, and modern Indian expression.
Her journey - from building a successful pret-couture label to working with leading fashion exporters - shapes the brand's commitment to effortless luxury. Mini believes clothing should feel lived-in yet elevated, grounded in fine craftsmanship and everyday ease.
At TRULY SMA, her vision is simple: create pieces that honour comfort, quality, and quiet glamour - where design meets life, beautifully.
KIRTI AGGARWAL
Kirti Aggarwal is the strategic engine behind TRULY SMA. A tech graduate from SVNIT Gujarat with experience across tech, education, and design, she brings a cross-disciplinary lens that shapes the brand's modern, digital-first approach.
As co-founder, Kirti anchors innovation, product storytelling, and thoughtful brand building. Before TRULY SMA, she built and scaled "Why House Teacher," a much-loved D2C learning toy brand for modern Indian families.
At TRULY SMA, her vision is focused and future-minded - to create fashion that feels real, resonates deeply with women, and moves with the rhythm of everyday life.
